Heidi McIntyre • Marketing Professional & Marketing Book Coach

Heidi McIntyre is a novelist, Book Marketing Coach and former food marketing professional with over 25 years of experience developing national campaigns. She helps authors stand out in today’s crowded marketplace by blending strategic marketing with storytelling to attract the right readers, maximize sales and foster long-term engagement. Website: heidimcintyre.com/coach

How to Use Paid Ads to Your Advantage as an Author

Paid advertising is a powerful tool for authors—but only when used strategically. In this session, you’ll learn how to use Amazon, BookBub, and Meta (Facebook/Instagram) ads to your advantage by leveraging what each platform does best. We’ll cover when to use each type of ad, how they support different goals (book launches, promotions, steady sales), and the most common mistakes to avoid. You’ll leave with a clear, practical approach to advertising that helps you make smarter decisions and get more from your budget.

Finding Your Tribe: Turning Readers into Superfans

Turning casual readers into superfans requires building authentic relationships and a sense of belonging. Lifelong fans aren’t created by a single book, but through consistent, high-quality engagement that makes readers feel seen, heard, and part of your journey. In this session, we’ll explore real-life examples and practical ways to show up consistently, be generous with your content, encourage interaction, and thoughtfully reward your most engaged readers. You’ll leave with a clear, sustainable approach to turning casual readers into superfans.

Book Marketing Hot Seat Panelist

In addition to leading workshops, Heidi will also appear on The Book Marketing Hot Seat, offering live reviews and practical marketing advice on selected attendee submissions.