Book Marketing Hot Seat

What would a panel of publishing and marketing professionals say about your book cover, website, sales page, social media post, or other promotional material?

Florida WritersCon attendees will have the opportunity to submit one marketing-related item for our panel of publishers, marketing professionals, and a successful traditionally published author to review live.

This is your chance to ask the professionals focused questions like:

• Does this book cover communicate that my novel is a cozy mystery?
• Does this reel or social media post effectively showcase my book, or does it need a stronger hook?
• Am I pricing my ebook competitively enough on Amazon?
• Is my email newsletter helping keep readers engaged while I finish my book?

During this 2-hour interactive session, the panel will review selected attendee submissions, offering practical, constructive feedback that everyone can learn from and apply to their own work.
If you submit a question, you won't know whether it was selected until the session begins on Sunday, October 25 — so don't miss it! The Book Marketing Hot Seat will not be recorded or shared afterward.

Register for Florida WritersCon 2026 today for an opportunity to submit a question for a free, live marketing review. Submission instructions will be emailed to registered attendees on October 1, 2026.

Meet the Panelists

Valerie Willis • Publisher, Author, Speaker

Valerie Willis is an award-winning author, speaker, and publishing professional who writes as Valerie Willis, V.C. Willis, and Honey Cummings.

She is co-founder of 4 Horsemen Publications and teaches on writing, publishing, formatting, direct sales, and author business with a practical, engaging, industry-savvy approach.

Learn more about Valerie and see her other workshops here.

Arielle Haughee • Publisher, Editor, Writing Coach

Arielle Haughee (Hoy) is a seven-time RPLA-winning author and owner of Orange Blossom Publishing.

She works as an editor, speaker, and writing coach, and previously served as Executive Vice President and Marketing Chair for the Florida Writers Association. She currently serves as secretary on the board of the Kerouac Project of Orlando.

Learn more about Arielle and see her other workshops here.

Olivia Zugay • Marketing Professional and Sales Strategist

Olivia Zugay is a marketing and sales strategist for self-published fiction authors. As the founder of Story Flow Solutions, she helps authors market and sell their books with clarity, confidence, and a sustainable strategy so they can grow their readership, increase sales, and build thriving, full-time author careers.

With a background in project management and virtual assistant work for bestselling indie authors, Olivia has spent years behind the scenes crafting high-converting launches, revitalizing stagnant platforms, and helping her clients achieve their highest revenue years.

Learn more about Olivia and see her other workshops here.

Ginny Myers Sain • NYT Bestselling Author and Speaker

Ginny Myers Sain is the New York Times bestselling author of Dak and Shallow Lies(2021), Secrets So Deep (2022), One Last Breath (2024), When the Bones Sing (2025), and These Twisted Hearts (coming 2027) all from Penguin Random House/Penguin Teen. Her books are available in 13 countries and counting.

Learn more about Ginny and see her other workshops here. 

Heidi McIntyre • Marketing Professional and Book Marketing Coach

Heidi McIntyre is a novelist, Book Marketing Coach, and former food marketing professional with over 25 years of experience developing national campaigns.

She helps authors stand out in today’s crowded marketplace by blending strategic marketing with storytelling to attract the right readers, maximize sales and foster long-term engagement.

Learn more about Heidi and see her other workshops here. [ 

Register Today

We're excited to bring this unique and valuable addition to Florida WritersCon 2026. Where else can you get a free, live review of your marketing and promotional materials?

We hope you'll join us this October and bring your burning marketing questions to The Book Marketing Hot Seat. Register here.