Florida WritersCon 2026

 

Olivia Zugay • Marketing Professional & Sales Strategist

Olivia ZugayOlivia Zugay is a marketing and sales strategist for self-published fiction authors. As the founder of Story Flow Solutions, she helps authors market and sell their books with clarity, confidence, and a sustainable strategy so they can grow their readership, increase sales, and build thriving, full-time author careers. Website: storyflowsolutions.com

With a background in project management and virtual assistant work for bestselling indie authors, Olivia has spent years behind the scenes crafting high-converting launches, revitalizing stagnant platforms, and helping her clients achieve their highest revenue years.

Stalk Smarter: Researching Comparable Authors to Create Better Content

Many authors know they should be posting on social media, but they're unsure what to post—or why some content attracts readers while other posts go unnoticed.
In this session, you'll learn how to identify and analyze comparable authors, uncover what resonates with readers in your genre, and use those insights to create content that feels authentic to your books and brand.

We'll explore social media platforms, online retailers, reader communities, and review sites to better understand reader behavior and discover content opportunities hiding in plain sight. By the end of this session, you'll have a practical framework for researching your market, generating content ideas, and creating posts that help readers discover your books.

Don't Launch to Crickets: Your First Two Years as an Author Roadmap

Many authors spend years writing their first book—and only begin thinking about publishing once the manuscript is finished. Unfortunately, that's one of the biggest reasons launches fall flat.

This workshop helps authors shift from thinking about publishing one book to building a long-term author career. Together we'll map out your first two years as an author, including release timing, budgeting, reader growth, marketing priorities, and the systems that create momentum instead of starting over with every launch.
Whether you're preparing to publish your debut or planning your next series, you'll leave with a practical roadmap that helps you make confident decisions, avoid common mistakes, and build an author business designed to grow with every book.

The Book Marketing Hot Seat Panelist

In addition to leading workshops, Olivia will also appear on The Book Marketing Hot Seat, offering live reviews and practical marketing advice on selected attendee submissions. 

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