Olivia Zugay • Marketing Professional & Sales Strategist
Stalk Smarter: Researching Comparable Authors to Create Better ContentMany authors know they should be posting on social media, but they're unsure what to post—or why some content attracts readers while other posts go unnoticed. We'll explore social media platforms, online retailers, reader communities, and review sites to better understand reader behavior and discover content opportunities hiding in plain sight. By the end of this session, you'll have a practical framework for researching your market, generating content ideas, and creating posts that help readers discover your books. Don't Launch to Crickets: Your First Two Years as an Author RoadmapMany authors spend years writing their first book—and only begin thinking about publishing once the manuscript is finished. Unfortunately, that's one of the biggest reasons launches fall flat. This workshop helps authors shift from thinking about publishing one book to building a long-term author career. Together we'll map out your first two years as an author, including release timing, budgeting, reader growth, marketing priorities, and the systems that create momentum instead of starting over with every launch. The Book Marketing Hot Seat PanelistIn addition to leading workshops, Olivia will also appear on The Book Marketing Hot Seat, offering live reviews and practical marketing advice on selected attendee submissions.
|